What is conversion rate optimization?
Conversion Rate Optimization (CRO) is the process of optimizing your website or landing page experience based on website visitor behavior to increase the likelihood that the visitor will take the desired actions (conversions) on this page.
In today’s world, online traffic is very inconsistent. If you can’t drive visitors directly into your conversion funnel, the chances of them coming back and taking the desired action are pretty slim. This is nothing but a missed opportunity for your business. The best way to improve your chances of getting more conversions is to run effective conversion rate optimization campaigns.
A good conversion rate optimization campaign means not only saving a lot of time, money, and effort but also exploring new growth strategies that were not known in the past. In other words, conversion rate optimization helps you better understand the usability of your website, giving you insights into customer behavior and tips on how to improve your UX to achieve your goals.
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